SCMA Annual Meeting Featured Speaker
The South Carolina Medical Association is thrilled to have Dr. Caleb Masterson as its featured speaker at the 2026 annual meeting in Charleston.
Dr. Masterson is a practicing otolaryngologist and founder/owner of the ENT Center of Northwest Alabama, which operates offices in Florence, Ala. and Lawrenceburg, Tenn. He is board-certified by the American Osteopathic Board of Otolaryngology, having completed a five-year residency in otolaryngology/head and neck surgery and facial plastic surgery at Oklahoma State University and Kansas City University affiliated hospitals, and a fellowship in otolaryngologic allergy. In addition, he serves as an adjunct clinical assistant professor of anatomy at Kansas City University College of Medicine and Biosciences.
In addition to providing general ENT and allergy care, he performs head and neck surgery and facial plastic surgery, and devotes a significant portion of his practice to research, including study on treatments for sinusitis and tinnitus. He earned the American Academy of Clinical Endocrinology Research Award and was an AMA Physicians of Tomorrow Award nominee. His research has been featured in several national peer-reviewed journals.
Dr. Masterson’s sinus and allergy clinic combines state-of-the-art healthcare services with a relaxing atmosphere. “Breathe and Brew,” an upscale coffee shop offering a bevy of beverages and healthy, allergy-free snacks, opened inside his Florence practice office in early 2024.
Aside from his medical expertise, Dr. Masterson is known for his success as an entrepreneur, musician, podcaster, and social media influencer, where he shares his mission to help medical providers understand their real value and pursue autonomy.
He hosts a podcast entitled, “Provider Autonomy,” operates a YouTube page and has over 92,700 Instagram followers. His Instagram videos are part music, part humor, but mostly informative, helping patients navigate complex issues like insurance concerns and communicating with their physician’s practice.
At frequent speaking engagements, he encourages fellow physicians to prioritize teamwork, communication, and operational awareness to enhance their practices, connect with patients and succeed in team-based settings. His missive to fellow physicians: “The best leaders empower their teams to solve problems, not just follow orders.”
At SCMA’s upcoming annual meeting, Dr. Masterson will share insight on provider autonomy as well as the importance of cultivating a social media presence as a physician in order to build trust with patients.
Keynote Speaker
Friday, April 24 from 12:30 p.m. — 1:30 p.m.
“Building a Trusted Following: Why Social Media is Important for Modern Physicians”
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